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WARSTEINER in Hotel BLOOM!, Brussel

By on Apr 18, 2014

For over three years, Warsteiner has been supporting the Dutch art & fashion scene and creative initiatives with Warsteiner Art. This is Warsteiner’s way of bringing together creative people who generate exceptional crossovers. To celebrate that Warsteiner is now being served in the Brussels Hotel BLOOM!, Warsteiner has instigated a long-lasting collaboration in the form of their own Warsteiner Art Space in Hotel BLOOM! For their first project, Warsteiner joins forces with TonTon Club. Specifically for Warsteiner, they have designed a unique Blacklight Airhockey Room (B.A.R.) with a personalised touch by typographic designer Pieter Ceizer. As of now the Blacklight Airhockey Room (B.A.R.) can be discovered in Hotel BLOOM!, the unparalleled design hotel in the heart of Brussels in which none of the rooms share the same concept. Each room is unique and features its own fresco...

Petrovsky & Ramone for the Dutch National Opera & Ballet

By on Apr 11, 2014

The renowned photographer’s duo Petrovsky & Ramon have created the new campaign image for the Dutch National Opera & Ballet – the new name of the cultural institution for Opera and ballet, created through the merger of ‘De Nederlandse Opera’, ‘Dutch National Ballet’ and the ‘Amsterdam Music Theatre’. As the two love to tell stories through still images, they captured the romantic feeling of ballet so well, that the images help you imagine what the music must sound like. For the remaining part of this season, and for the next (2014-2015), they will continue to produce the campaign images. Besides photographs, Petrovsky and Ramone will also make video trailers. Petrovsky & Ramone state: “Collaborating with the Dutch National Opera & Ballet is the ‘ultimate’ experience for us. We think it’s wonderful that we can act as the filter for these...

Drive ugo// Receive 15 euro credit

By on Mar 26, 2014

Drive ugo is a taxi service that aims to give the world of transportation new meaning; through its user- friendly application, Drive ugo offers an easy way to order a top quality ride, with a friendly chauffeur, for a fair price. The ugo always has 4G WIFI available, and a cool bottle of water waiting for you. Payment can be done afterwards via creditcard and direct debet, or in the ugo by cash or pin. Every new user of Drive ugo receives €10 starting credit through the app. And all our AJANAKU-readers receive an additional €5 discount when an ugo is ordered – a screen will pop up with the request for a code, where you can use the special code ‘ajanaku’. The code is valid until May 1st, 2014. To download the app, visit: iPhone: http://bit.ly/ugo-ios Android:...

Milou Maass & Herschel Supply // An Artistic View On Fashion

By on Mar 18, 2014

In this art series, AJANAKU invites upcoming artists to share their view on fashion. Not in words, but through their artistry. By incorporating a fashion item in their work, each item is approached as a piece of art. This time we asked young designer and illustrator Milou Maass to share her opinion on the “2014 Studio Collection”, by Herschel Supply, from a female point of view. Designed to challenge the elements with finesse, and inspired by the perseverance to race against the wind, the twelve piece series is made to prepare all men for any voyage. What did Maass find of the bag? ‘When I saw the Herschel backpack I immediately thought of mountain climbing and hiking, which is obviously a pretty masculine pastime. I still wanted to incorporate the mountain climbing as an inspiration but I made it more feminine by creating a sort of bondage construction with mountain...

Miles Aldridge // One Black&White And Twenty Four Colour Photographs

By on Mar 16, 2014

On March 8, Reflex Gallery in Amsterdam opened a new exhibition by Miles Aldridge, called “VAnitas” One Black&White and Twenty Four Color Photographs by . Aldridge, who studied at Central St Martins, was first a music video director before he became a fashion photographer in the 1990s. His former career seemed to have inspired his current one, as all his photographs tend to transmit a certain cinematic feeling; his images are clear and perfect, and most of the time beautiful women are depicted, who look like they live in a perfect world. But when you look closer, their worlds aren’t that awesome; their blank expressions and empty stares betray their unhappiness. It’s Aldridge’s aim to depict the female in a state of contemplation, so the viewer is left wondering what is going on in her head. He explains: ‘A slightly uncomfortable quality is what I’m after. I...

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