Digital Warriors by Freshcotton

By on Oct 20, 2014

In orderly Autumn fashion,  Freshcotton keeps levelling up their lookbook. Fall/Winter ’14 is all about layering with the right colors, clean Scandinavian design and how to stay connected with your favorite smartphone or touchpad. Strap on some sneakerboots from The Northface or Reebok with a nice parka and beanie or order a Uber because you don’t want your fresh Filling Pieces sneakers to become dirty! In terms of color, black and white like Michael Jackson with a little a bit of lefotver summer prints. We know you got this. For more info on what the models are wearing check out the Digital Warrior lookbook on the Freshcotton...

Alchemy Blues by Scotch & Soda

By on Aug 15, 2014

Earth, Fire, Wind, Water,Heart, by your powers combined… oh wait this is not about Captain Planet. Although he’s blue the following  is about Scotch & Soda’s latest denim project:   Last night Amsterdam based fashion brand Scotch & Soda celebrated the launch of the Alchemy Blues Project for Amsterdams Blauw, at the ‘Made My Day’ gallery in Berlin. The project  tells the story of four graphic designers whose lives revolve around their passion for denim and love for the city of Amsterdam. Inspired by Alchemy, the designers customized five Japanese selvedge trucker jackets. Free to let go of the usual way of working but keeping in mind the four basic elements of alchemy- air, earth, wind and fire, the jackets were re-imagined into four individual style pieces. The fifth piece was created by the designers all together and went into production. Just like...

IWC opens Amsterdam boutique

By on Apr 28, 2014

Amsterdam, a city filled with masterpieces by Van Gogh, Rembrandt, Vermeer and many more. Added to this list is IWC‘s newest boutique located in the city’s most luxurious street: the P.C. Hooftstraat. “Selecting the P.C. Hooftstraat in Amsterdam as a location for our first IWC boutique in the Netherlands was a logical decision. There are a large number of leading luxury brands already established on this luxury shopping street. In addition, the nearby museums attract many tourists, who also make use of this culturally appealing area for shopping. With IWC’s strong position in the Dutch market, we are proud to open our first boutique at this prestigious address,” explains Robert Pennartz, Regional Director IWC Benelux & Scandinavia. It’s the perfect stop for your luxury diet. A nice bag for the miss at Vuitton or Hermes, stop by Oger for some bespoke tailoring with...

The Red Wing Diaries by Ajanaku

By on Feb 10, 2014

Supported by one of our favourite brands Red Wing Shoes Ajanaku presents The Red Wing Diaries. Three editors, three personality’s, three point of views. Each one will be wearing a pair of Red Wings and share it with you. This social experiment will hopefully result in great images and even greater wear and tear in the shoes. Meet your editors : Red Wing pair #1. Editor in Chief Maurice Ajanaku will be wearing a pair of Beckman’s in Black Featherstone. Maurice’s motivation for the Beckman’s : “The Urban Gentleman is one that can conquer any challenge he sets upon. With the Beckman Rugged Businessman I can be that sartorial gentleman who can conquer any obstacles in the urban Jungle. Rain, sleet, snow, it all adds to the charter of these Redwings.” Follow Maurice’s diary on Instagram here & the Ajanaku Facebook.   Red Wing pair...

BonBon on the Block x Dads x Roxanne Dekker

By on Dec 17, 2013

The BonBon on the Block Dads campaign is back! After successfully launching the summer edition, Lenny & Marieke, owners of the BonBon on the Block concept store, will be presenting their brand new winter campaign: BonBon on the Block love Dads love Roxanne Dekker on the 15th of November. The new campaign consists of a series of photographs, six pieces of art, a lookbook and a short video that gives us a glimpse into the lives of five dads and their kids. The fathers portrayed in the video all have different backgrounds, but share one thing: unconditional love for their kids. This edition is dedicated to ‘favourite things’. All five dads selected their favourite items and looks from the winter collection while the BonBons collaborated with their favourite artist Roxanne Dekker. Lenny: ‘’Our first multimedia campaign last summer got a hugely positive response. Because of the...