The Red Wing Diaries by Ajanaku

By on Feb 10, 2014

Supported by one of our favourite brands Red Wing Shoes Ajanaku presents The Red Wing Diaries. Three editors, three personality’s, three point of views. Each one will be wearing a pair of Red Wings and share it with you. This social experiment will hopefully result in great images and even greater wear and tear in the shoes. Meet your editors : Red Wing pair #1. Editor in Chief Maurice Ajanaku will be wearing a pair of Beckman’s in Black Featherstone. Maurice’s motivation for the Beckman’s : “The Urban Gentleman is one that can conquer any challenge he sets upon. With the Beckman Rugged Businessman I can be that sartorial gentleman who can conquer any obstacles in the urban Jungle. Rain, sleet, snow, it all adds to the charter of these Redwings.” Follow Maurice’s diary on Instagram here & the Ajanaku Facebook.   Red Wing pair...

BonBon on the Block x Dads x Roxanne Dekker

By on Dec 17, 2013

The BonBon on the Block Dads campaign is back! After successfully launching the summer edition, Lenny & Marieke, owners of the BonBon on the Block concept store, will be presenting their brand new winter campaign: BonBon on the Block love Dads love Roxanne Dekker on the 15th of November. The new campaign consists of a series of photographs, six pieces of art, a lookbook and a short video that gives us a glimpse into the lives of five dads and their kids. The fathers portrayed in the video all have different backgrounds, but share one thing: unconditional love for their kids. This edition is dedicated to ‘favourite things’. All five dads selected their favourite items and looks from the winter collection while the BonBons collaborated with their favourite artist Roxanne Dekker. Lenny: ‘’Our first multimedia campaign last summer got a hugely positive response. Because of the...

FreshCotton Fall/Winter 2013

By on Sep 19, 2013

Online fashionstore FreshCotton is back with another 2.0 lookbook for fall/winter. After one hell of a summer the rain and cold mixed with sunshine and moist are setting in. Enough reason for FreshCotton to highlight their technical lifestyle products. Lightweight running jackets for easy layering, hybrid boots for that dry but stylish look and  premium outdoor jackets for when the going gets Billy Ocean. Familiar territory for brands like Penfield, Fjällräven and The Northface. To live up to their slogan mens no.1 lifestyle store, a pair of running sneakers from Nike, New Balance or Asics won’t be missed. Natural colors with subtle colorblocking combined with camo, polka, paisley and all-over photo prints. The lookbook supports the following brands: Fjall Raven, The North Face, The Quiet Life, K.O.I denim, Obey, Penfield, Asics, Rook, Nike, New Balance, Carhartt, The Hundreds,...

Nordic Sky edition from B&O PLAY by Bang & Olufsen

By on Aug 6, 2013

Ajanaku got a worldwide scoop on Bang & Olufsen‘s latest addition to the B&O PLAY range. Tomorrow B&O will launch The Nordic Sky edition, a new set of covers and legs for the one-point wireless music system BeoPlay A9. This cover set is inspired by the light and beautiful intensity of the long Scandinavian summer nights. From twilight to dusk and all the way to dawn, the three different Nordic Sky editions will keep your mind in summer all year long. The Twilight edition has a blue, purple mystical gradient with legs made of oak tree and blue feet. As for the Dawn edition, the gradient is more pine green with beech tree legs and grey feet. The third and final edition has a warm musk, woody, red gradient with legs made from the walnut tree and pink feet. The BeoPlay A9 Nordic Sky Edition isn’t cheap but for a modern design classic with incredible sound disguised...


By on Jun 14, 2013

This week G-SHOCK celebrated 30 years of toughness by opening a pop-up shop in Amsterdam. In the temporary shop you’ll find the G-SHOCK collection, several limited editions, collab’s, shock simulators and a G-SHOCK history timeline. At the same time G-SHOCK kicks off G-SESSIONS. A contest between Milan, Barcelona, St. Petersburg, Manchester, Amsterdam, Paris, Berlin with some of the best creatives in Europe to share their vision on what G-SHOCK calls: THE SPIRIT OF ABSOLUTE TOUGHNESS Each city will present a team to represent in any way possible. This team will create a concept for a G-SHOCK watch, packaging and everything as long as it’s in line with the concept that they are presenting. The teams get 30 days to finalize the concept to compete in the grand finale on the 27th of November in Berlin. The winning team will receive prize money but even better,  their...

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