Back to the Gentleman?

After my summer holidays this year, I was dying to see my boyfriend. Finally there he was, handsome as usual, but, something wasn’t right. He had grown a mustache, A MUSTACHE! Up until this point I have been giving young guys with facial hair between the lip and nose a raised eyebrow. To my own great surprise, I however have to confess that the mustache on my 21-year-old boyfriend actually looks pretty nice. It’s not as good as the one Errol Flynn once had, that thin sexy thing above his lip. My boyfriend’s mustache is thicker, but maybe he made his own updated version of he Flynn mustache in 2010?

I see a trend here: young men compete with each other in growing beard and/or mustache. I guess it’s a way of proving their masculinity and it brings some sort of confidence and power to a young man.

About 10 – 15 years ago you could often see guys in their 20’s dressed like 12-year-olds, with oversize clothes showing their underpants and a skateboard under their arm. The typical male look in the 90’s was like a giant toddler. 10 years later it somehow seems that young people want to look more grown-up. Older men seem no longer uncool, when people discover that a man like George Clooney still is handsome and successful at the age of 49. In fact, the gentleman look and behavior tends to be the new ideal of a young man. There is no longer a fear about getting older. I mean, don’t people say all the time that “30 is the new 20”? People in their 30’s, 40’s and even older today stay young in a different way than before. For instance, last year on you could read that the number of Americans over 35, 45, and 55 on Facebook is growing rapidly; during a period of 60 days in 2009, the number of Facebook users over age 35 nearly doubled! And according to men between the age of 35-44 have, since Apple’s launch of the iPad in early 2010, been the consumer group that have increased the most up until now (36 %.!). says that “Of the roughly 6.4 million active iPhone users in the U.S., the majority (53 percent) are over 35 years old. There are even more users over the age of 55 (17 percent) than in the 18-24 year-old age bracket (13 percent).

So, the mustache = a modern man? Well, facial hair seems to be the latest trend among young men in my country Sweden. And hopefully, it’s not just the look we’ll see much of, but the whole gentleman package with polite and responsible young men who realizes that this is the behavior that women appreciates.  I hope the gentleman is here to stay.

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