Lifetime Collective’s // Fall&Winter 2012

Lifetime Collective‘s Fall/ Winter 2012 preview debuted at this week’s (capsule) show in NYC. To coincide with the collection the 3-minute short was conceptualized by Lifetime and directed by Salazar; entirely shot in the very breathtaking Iceland.

The concept is romantic and playful at times. The couple have a chemistry that is undeniable but the protagonist is neither character, rather the spaces in which they dwell. Whether it is on top of a mountain,  dancing in the snow or on the shore of a quiet beach, Iceland captures the viewer and begs the question where can I purchase some Lifetime Collective?

Editors Note:

The score was a joined effort between Lifetime and newest member of the collective Edo Van Breemen, who collected snippets of sound and lyrics from the landscape, transforming the entire journey into a recording studio.

Location: Iceland
Directed by: Salazar
Styled by: Mila Franovic
Score by: Edo Van Breemen (Resorts)
Cast: Edo Van Breemen, Katie Swinwood
Captain/Executive Producer: Trevor Fleming