Simplehuman // a simple approach to soap

Simplehuman’s classic line of “tools for efficient living” just expanded to a new collection of soap and sensor pump systems that are made for each other. All four soaps have the optimal consistency to work hand-in-hand with any of the high-efficiency pumps. The design is what we have come to expect from the guys at Simplehuman, clean & simple lines, exactly what I love in my products.

What really makes it worth the post is not only the design, but asking Hello Design to create “made for each other,” an interactive online experience with a soap shuffle interface that allows users to mix and match different pairs of soaps and pumps and buy them together with one click. Also part of the campaign is a crazy, but fun,  Facebook memory game. It is this what really sets one brand above the rest, utilizing the products specific elements and transforming these into interactive moments for the consumer.